“Time spent in sharpening the axe may well be spared from swinging it.”

Sermon “The Dull Axe” 1856.

I’ve been having my first experience with software development.

You see, systems are powerful and can be done with spreadsheets and word documents…

But to get the full benefit?

They need software...

Two and a half weeks ago, there was a set of empty blueprints.

Today, there is a complete customer journey.

I'm just at a moment of peace of rest of space, it's a very interesting place to be because the last two and a half weeks have been one of fairly intense work.

At that point, I had a set of fo...

What is the cost of changing plans, I want to share with you a little experience that I've been having over the last two and a half weeks, about two and a half weeks ago, I set a target to go live with a new product, I was like, Okay, I want to do this blueprints, the idea that marketing blueprints,...

Reflections on failing 75 Hard.

Yep, I have failed 7500.

This happened two nights ago, and I believe was on day 21.

So I achieved 20 days of 75 heart, which was pretty cool, pretty happy with that achievement.

But the requirement for 75 Hard is obviously 75 days in a row.

And in one sense, there was...

Systems are kinda like chocolate cake.

I was having an interesting discussion today with my son.

And we were looking at how do people end up in certain places in life? Why do some people succeed? Why do some people fail?

And this was triggered by walking through Canberra, a city in Australia's capit...

Watching McDonald's recover from system delays.

It's late at night, I've had a massive day today, travelling from my hometown to Sydney had a pretty smooth run.

But looking at about eight and a half hours driving, I did it myself.

With my three kids, my wife is still with her mom.

And she is she, sh...

Update on 75 Hard days 19 harm.

I'm starting to get some interesting effects at this point.

Dizziness, a sense of like general disorientation.

It's kind of weird.

I don't know whether it's from the scuba diving, it could be from the quills, which was a medication that took for seasickness yesterday....

I am no sailor, but it was worth it.

It was definitely worth it.

So today, I got to go scuba diving three times early start, like seriously early stuff.

I didn't sleep that well at all.

So I remember looking at my phone at about 425 in the morning, the alarm was set for 525.

And I got out of bed 517...

Alright, first scuba dive.

Well, I just want to document this.

It has been a pretty awesome day to be able to go out and scuba did pool day yesterday, as we covered in yesterday's episode, but today was out on the boat, big swells coming in.

So we made it out.

There's a lot of surfers out at parts o...

Why does scuba training enforce strict systems compliance, I had an awesome experience today I was learning scuba, this is the first time that I've ever done this, I did it with my son, semi third in half, He had to get a medical because he's under 15.

And so He already had an experience of interact...

Scuba systems, at last, I want to share with you a little experience that I'm having, which is getting the final prep ready for the next three days.

What are the next three days? Well, I'm going to learn to scuba dive, I'm super excited by this, I'm taking my eldest son, third in half, and we are di...

Retargeting advertising is not advertising.

Of course, it's advertising.

How could it retarget advertising? Not be advertising.

This makes no sense.

But wait, but wait, I want to open your minds up to an idea here.

And that is that many of the words internet marketing are used interchangeably, but d...