How to think about marketing so that you get the best results in business.

I was having a chat with my wife this morning.

Well, actually, it has been like an argument where we are building a new shed on our property.

And the argument was around whether we should have detailed plans are not now...

The one system you must have in place in order for all of your systems to work, at least in the short term.

All right, here's some interesting experiences that I had this morning.

Well, one broken gimbal.

First of all, we're just kind of run with me holding it.

So, sudden onset nausea and...

Many businesses run successfully up to a point.

Then a “threshold” gets crossed, usually without fanfare or even a notification…

And things start to fall apart.

You begin to deal with more problems in your business.

Communications get missed.

Fires begin to occur and burn and...

Do systems give scaling businesses infinite returns? Is that the key? A system's the key to infinite returns? Is that even possible? I want to share a little story.

I was building out a system for a gentleman this morning who was doing the billing himself doing the invoicing himself.

And this...

When do hidden processes make sense for entrepreneurs and their teams? 

Welcome to today's episode, my name is Tom, really excited to talk to you about that, because most of the time we have been discussing on this podcast on this series of live videos, that the problem that you face is that...

How to Get high performing people without having to constantly remind them about everything.

You see, you may want high performing people, you may want a great team, you may want people who remember to do things over and over accurately.

But what you may find yourself having to do is constantly...

What are the top five reasons to use forms instead of a template, you might not be aware of this?

But if you look at the outcomes of both of these ways of doing work in business, you'll notice that they're very similar.

So if you have a template set up, and let's say that you copy it, and you...

What and Why are required? But how who and when get you results.

Welcome to today's episode excited talking about this going through a course at the moment.

And it's about Amazon.

It's about Fulfillment by Amazon.

And the interesting thing is that there's a huge amount of content, like a huge...

Is this the secret weapon to create great marketing?

I've just been through a marketing system, actually, a couple of them created them out of two books.

One is copywriting secrets.

And one is the 100 million dollar offer.

Between these two books, these are the foundational pieces that get you...

Why does marketing make such a difference to your business’s success? I'm having a very interesting experience at the moment trying to look at what is marketing, doing some research on Google and some of the words that come up about what is marketing is it's difficult to tell whether it's...

One critical aspect of making systems work well is having some way of triggering regular systems.

I have tried using tracking boards for this, but it just was far too easy NOT to look.

It might have been great if I used the board…

But the simple fact was that I did not.

People, including...

What is the one thing that you must be clear on when you are building systems? This is an interesting question because it goes against perhaps some of the interesting wisdom that's out there.

It's like, hey, just record what's being done right now.

And to a degree that will get you further along...