Why does marketing make such a difference to your business success?

Why does marketing make such a difference to your business’s success? I'm having a very interesting experience at the moment trying to look at what is marketing, doing some research on Google and some of the words that come up about what is marketing is it's difficult to tell whether it's some kind of doublespeak whether it's some kind of search engine optimization keywords that have just been thrown together in random events.

It's like, what is going on here? Perhaps even, there's a lot of confusion about what marketing actually is.

That was what I was left with was like, Well, you know, I keep reading these articles about what is marketing, but it literally reads like, just random buzzwords that gave me no particular insight into what is marketing, you might have had this experience as well.

You might have heard about advertising and marketing and sales.

And then if you get those right, then you get to fulfill on a product and this is business.

If you don't get these right, then the business becomes very difficult.

So I wanted to run a minimum viable product on marketing.

So okay, if I'm going to do that, that I need to know what marketing is, and perhaps you might benefit from it as Oh, my Oh, Tom, what? Yeah, that's a good question.

What is this marketing thing? That's, that's that thing that the marketing team does? What are they doing though, what I want you to consider is that if you've been in business for any period of time, you will have seen the proven templates.

And you bought this.

And when you go into those proven templates for opt-in pages for ads or webinars for sales pages, what you will find is that there is this horrible word, and it appears everywhere in these damn templates.

And it's called Black, the blank yellow, how to blank without blank, even if you blank, like what is these blanks? What do you mean to do with these blanks? I mean, like, I bought the proven template, and all it's got is these damn blanks.

What I want you to consider is that marketing is the knowing of those blanks, the creation of those blanks for your specific business, your specific product.

That is what marketing is.

You see, marketing stands as a foundation below your advertising below your sales funnels below your product fulfillment.

And if you get your marketing, right, then guess what you've got a consistent experience across all three of those.

You see marketing as a foundation, upon which sits your ads, and allows you to fill in the blanks for your ads.

The same with your sales marketing sits below sales and allows you to fill in the blanks for your sales experiences.

And finally, marketing also sits below your product.

And it allows you to fill in the blanks there.

So your customer doesn't experience directly marketing.

But it is a consistent experience.

And this prevents jarring events where people click the ad and then it doesn't match up to the sales experience.

And then they buy and it doesn't match up to the product.

Why? Because your marketing wasn't on point.

But you get this right.

And suddenly, it's like, oh, wow, they're having a consistent experience, a smooth experience.

And whether that advertising is an email, whether it is a paid ad, whether it's search engine optimization, whether it's word of mouth, that plays out, and then they move into an experience in sales.

That is the same messaging, the same marketing is coming through there.

And it matches up.

And then when they buy, they're like, oh, wow, this, this has been a consistent experience, the product matches up.

But if you don't see, if you don't have this marketing, then it's very easy just to randomly grab blanks, like, well, I'll just choose the best blank that I've got.

Yep, that'll work.

But this leads to distrust.

This means that your customer is like, ooh, something's a little off here.

Alright, so what are you going to do with this? Well, let me give you the three big blanks.

You're going to need to know who is your product for who is your service for who is your experience for Who who are you serving? Secondly, what's their problem? Like what is the problem that they've got? And thirdly, what's the offer? that you are presenting to them how this is your product, but this is also your offer of the pricing, what it does, how it solves their problem, what solution it provides to them.

You get these three things.

Marketing isn't about some kind of omnichannel complex response, direct stuff that's not its marketing is about three things.

Who are you serving? What's their problem, and what's your offer.

And suddenly, now you can take that into those ads into those sales funnels into that product fulfillment, and they have a consistent experience.

This is why time invested in marketing makes such a big difference.

And in fact, if you can get your teams to do this marketing on a consistent basis, and bring to you, The Who, and the what, and the how, then you can rapidly deploy out to your ads, your sales funnels, and your products so you can get the results of what's working and what's not scaled winners, kill the losers make money, would scale your business and have a great time, all while serving your customers and making them happy.

Remember, the business makes people's lives better.

That's why you're doing this.

And your ability to get clear on your marketing, or get your teams to do the work so that they can come to you and say, Hey, this is who we're going to serve.

This is what problems they're facing.

And this is the offer that we're going to make that's going to solve that problem.

What do you think? And you're like, yep, yep, yep, launch.

This gives you the ability to do variants far more quickly, like, Okay, I want to see a variant on this.

And this, let's try a different whew, a little bit of a change-up.

And that may change the messaging as well.

Their exact problems may not be the same as that first cohort of who, but suddenly, this allows you to take your same product to different people to serve bigger markets.

This is exciting stuff.

If you want some help with this, how to do this systematically so that your teams can deploy and find out who the problems are and what's your offer, then head over to systemio.dev.

They so much for tuning in.

I hope you're enjoying this continuing series as we explore the power systems that create results.

Look forward to seeing you on tomorrow's episode.