How many of these problems do you suffer from because of your marketing?

How many of these problems Do you suffer from because of your marketing? Welcome to today's episode, my name is Tom Rolley.

I'm interested to discuss this with you because this was something that eluded me for a long time.

Like, despite studying internet marketing for years and years and years, I never really got what marketing was.

I thought marketing was advertising or SEO wasn't advertising.

I got that advertising was about paid ads.

But marketing, like Yeah, what is this marketing thing?

And the problem with not understanding marketing was that it meant that the rest of the business game was elusive.

That my ability to understand sales was poor, my ability to understand advertising was poor.

My ability even to fulfill my clients' purchases was poor.

Why? Because marketing is not about search engine optimization, but it is underpinning all of those other areas of business.

You see, marketing underpins sales, marketing underpins advertising, marketing even underpins fulfillment.

It's underneath all of those things.

It's driving all of those things.

And I didn't get this.

I didn't really get these until earlier this year, despite, I know, maybe 15 years in business.

I'm like, man, how could I have missed this? Because it was there.

It literally was there.

In course, after course, after course, to that board.

I just didn't recognize it.

I didn't know how to think about marketing.

And I certainly didn't recognize its importance.

I would just go through these courses.

Now talk about what is the problem that you're Oh, my printer just went off.

There's a bit of a Stephen King moment there.

All right, calm down printer.

So the marketing is underpinning everything.

I literally thought that this was kind of work that was not that important.

Like, okay, your course, they've got a problem.

And of course, the prospect has a problem.

And I'm like, Okay, well, you know, we'll just continue on never recognizing that problem that you have the problems that I have the problems that all of us have our marketing, why because that is what we're solving.

Long time ago, as in Franklin's classes, he's talking about his scaping arrival.

And then I've been to other programs, and it's always the same thing, what are we escaping from? What are we trying to get away from? What is the problem that we've got? And then over on the other side, what's that possibility? Or what is that arrival place? Or what is that pleasure that we could experience? I didn't get this was marketing at all.

And hopefully you recognize this, if you've been in business, you have seen this conversation, for sure.

guarantee it guaranteed that you have been shown this, whether you recognize it or not, is something entirely different.

But when I got there I'm like, Okay, great.

Now I can take that problem and possibility and put it into my sales experiences and put it into my advertising experiences, and put it into my fulfillment experiences.

You see, for the sales process, you're like, well, what's your problem? What's going on? What are we dealing with here for you specifically? And where do you want to go? Everybody's going to have a different version of that, a slightly different version.

Sometimes not slight at all, sometimes massive, you know, it's like, oh, well, I want to go here, but I'm here right now.

And then recognizing that in advertising as well, calling out to those problems, are reaching to speak to the conversation that's going on in their mind right now.

So I've got that problem.

I don't know how to do this.

I don't know how to market. I don't know how to sell.

I don't know how to run my team.

I don't know how to get optics.

I don't know how to do my accounting.

Why is this also frustrating? Why isn't this working? And then that ad comes in and it captures the attention is? Are they speaking to me? At the moment in the program that I'm in I wake up? Where is she? Are we working on recognizing what catches each of our attention? As we are going through what's fascinating to me is the use of inverted commas of all things.

I go to the news sites, I mean, yes, news.

com that I use is pretty much based on the tabloid experience, but their usage of inverted commas is verging on excessive that is for short, like default.

He's like every second one, maybe two out of three of the headlines have these inverted commas.

So clearly, the inverted commas work and they work on me am I Oh, well, that is capturing my attention.

How interesting.

How interesting because I'm going to copyright and I don't see much of this inverted commas use and yet On the new sites, there it is.

It's like wow, what? What is going on with that inverted commas game? So we've got our marketing affecting sales, we've got marketing affecting advertising, but does it affect fulfillment as well? Well, yes, it does.

Why? Because when somebody joins your program or buys your product or buys your service, they still have that problem.

And then your job then becomes not getting them to buy but to get them to get what they bought, what they wanted in their life, like that becomes a different game, like how do you actually get that to happen? This is an interesting game.

And many businesses just dropped the ball here, they might be elite at sales, any leads at advertising, but then it comes to fulfillment and they don't get that marketing is underneath that as well.

And so your systems for marketing are critical, because they underpin these three next layers of business, your sales, your advertising, your fulfillment.

You don't have good marketing, then it is impossible to have good sales, good advertising and good fulfillment.

But if you've got great systems marketing, now your sales have a chance at thriving, your advertising has a chance of thriving, your fulfillment has a chance of thriving and the best thing about marketing systems is typically they are one and done.

The least you're going to get is an asset that is your marketing, out of running the systems of marketing.

You're like Okay, great, now I can deploy that.

That's something you want to help with.

Head over to system i o Dev.

I hope you enjoyed today's episode.

I certainly enjoyed making it for you as we continue into this journey around the power of systems.

great results.

Look forward to seeing tomorrow's episode.

I'll see you then.