What to do after a webinar?

Mar 25, 2022
 

What to do after a webinar.

What I'm talking about here is, hey, you go through a webinar, you present your webinar, you send your people off to various pages after the webinar.

And then there's a close sequence.

And either they go to buy, or they don't know the ones that buy great, they've become customers, but those that don't work, what do you do with those, I want to open your mind up to an idea that those people, some of them were interested in buying.

Some of them were very close.

And there may have just been one or two small things that caught them up and stop them from saying, Yes, I'm ready.

Let's go.

So what could you do with these guys? Well, if they have been through that webinar funnel, they are not cold prospects.

They know who you are, they know what your offer is.

And some of them might just need to talk to you.

So my suggestion is that you consider that those that have been through your webinar and did not buy that you then invite them to a one on one conversation with you.

And you talk through, Hey, what are the problems that they're facing? Where do they want to be? And how do they see themselves getting there? And then does your solution your offer actually provide that for them, those who jump on the phone calls are quite likely to be close to purchasing and either just need a final nudge over the line and confirm that you are legitimate that you can deliver on what you promised.

Or perhaps they just want a little bit of a personal touch rather than that one too many selling experiences that they've been through the webinar, they just want to talk to you and say, Hey, this is my situation.

I think you can help me I'm pretty sure you can help me but I just wanted to ask you about this, this and this.

And if you answer those questions, and then offer them and say hey, well do you want to join? And they say yes, then congratulations, you just significantly increased the return on investment from your ad spend through the webinar with those that bought through the webinar and then picked up a few more that was that close.

And if you don't do this, then they may not buy they may fall away they may find someone else to solve their problems for them.

That's all I got for you today if you need some help with systematic building out of your webinars, and the follow-up sequence and head over systemio.dev look forward to seeing the next episode as we continue this journey into the power systems to create results.

Look forward to seeing you then.

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