What impact will “Marketing” have on Profits for 2022? And what effect will it have on your business?
Dec 30, 2021
As we come to the end of 2021, it has once again been a year full of upheaval and challenge.
But the fundamentals of the business remain!
A business's primary function is to make a profit.
It must produce more cash in sales more than it consumes.
Profit is a “Good Thing,” representing an overall increase in value provided to the world.
But for a business to make a profit, it must advertise, sell, and fulfill to its customers.
- Advertise to attract customers.
- Sell to have customers say yes to offers.
- And fulfillment to meet the promises of these offers…
Ideally - all three are done well!
Fail to do them well enough? And the business goes under…
…Taking the entrepreneur's dreams and the business’s potential to provide value to the world with it.
So what has “marketing” got to do with any of this?
Well, I want to share with you the idea that your “marketing” is critical to your ability to execute your ads, sales, and fulfillment games.
That marketing represents a powerful leverage point to increase the success of your ads, sales, and fulfillment - by working on your “marketing.”
Why?
Well… the foundation of ads, selling, and fulfillment - is the SAME.
- Your ads reflect who you are selling to and the problems they are suffering from.
- Your sales funnels reflect who you are selling to, the problems they suffer from, the solutions they could have, and your offer to solve those problems for them.
- AND… your fulfillment once again reflects: who bought from you and the meeting the promises you made in your offer.
These common parts:
- who,
- problem,
- solution,
- offer
are “MARKETING”.
So the question for you…
How well do you have these four components of marketing defined in your business?
Get these dialed in with specificity, and suddenly filling in the [BLANKS] in ad templates and sales pages becomes 100x easier and far more effective at making money for your business.
If you would like some help with this, just contact us at www.systemio.dev and we will send you four powerful templates to help you get your marketing on point for 2022.
