Edit the copy together, then break it up to complete projects quickly. Even if you are using AI to write the copy!
Mar 30, 2025I've edited all the pages and emails for funnels I build in a single Google Doc for a couple of years.
Before AI, I called it the "SuperDoc".
All the words were written out for funnel pages from templates, and I had [Variables] in the copy that had to be replaced with the specific options.
I would make a copy of the original Superdoc so it could be used next time, and then I would replace all the [Variables] with the "find and replace" function.
If you'd like to see an example for a lead magnet with a OTO I'm working on, click here...
https://docs.google.com/document/d/1p_zgOwtDMgf4q9Nr1lp49K_Sm6drOFejKeGlreirPio/edit?tab=t.0
This was initially written with ojoy.ai
If I make an edit on one page, I can quickly review the copy on other pages and emails are consistent throughout the funnel.
AI has made it a bit less work.
After it has the required details of what I am trying to do, I ask it to produce an optin page and paste it into a Google Doc.
Get it to write the thank you page and paste that in.
The confirmation email. Paste that in.
You get the idea.
No more "find and replace" :)
Yet whether I used "find and replace" templates or AI, I still have to edit the first draft.
Sometimes, AI uses some strange words that don't fit.
Or the word order needs to change.
By having all the required copy in one place, I can ensure that everything is consistent.
Before building any of the pages.
When the editing is done and the copy finalised, we split each page and email into its own doc and built them from there.
This means we build once and avoid fixing things in the final web pages and emails - which can be very frustrating.
Projects get finished fast because we don't have to fix things during the final production run.