Singing the post launch blues.

Alright, thanks for joining me for today's episode, as you saw in the title singing the post-launch blues.

This came out of a conversation I had with my marketing coach, and we were discussing the challenges of people who are great marketers.

And that look, if you're a great marketer, guess what you love marketing, funnily enough, funny about that, like the funnel, getting the video dialed in creating the hooks and the stories and like getting people in, and the ads running.

And we've got a CPL and a CPC, and closing the cart and the sales get mainly looking wake up and go yep, baby.

Yeah.

Close the car, bring in whatever we brought in.

Hopefully, it's awesome.

You're like, yep, we did more than we were expected.

Less, so good.

If, if it was less than you expected, it's like, I'm still going to fulfill.

But notice that even if you nailed it knew, did more, sold more, you still got to fulfill.

And this can be the post-launch blues for experienced marketers, for people love marketing, suddenly, you have to shift gears across out of that sales and advertising marketing conversation into the fulfillment game.

And the fulfillment games are a little bit different.

Like it's not so exciting.

It's more like, Hey, I've actually got to deliver on the promises deliver on what I was saying, people would get to actually get them to the results.

And so often, I've seen that looks like people are fulfilling awesomely in week one while they're still on.

Yeah, we've got our money in a week, two drops, and week, three drops.

And by week five, you're like, Man, this sucks.

And you can tell and they're just hoping that most of their students fall away as well, which is very common.

I mean, that is spoken to it's like Brendon Burchard and Frank Kern have been speaking this for a long time, it's like, well expect a significant drop off between week one to a week to week two to week three.

But as the entrepreneur fulfilling, that can happen to you as well.

And particularly when you look back and kind of the accounts aren't so good anymore, it's like, oh, we've got a bit more bit weaker now than the money.

Okay, I probably should be thinking about marketing again, except you've still got to fulfill and so the mind can end up in two different places, just like Jia can see the bank accounts and Qi that that launch went really well.

But I'm still fulfilled, but I've got to think about my next launch.

And suddenly the feast and the famine begin.

And really, if you're in this situation, you got to realize the business requires you to be strong across both marketing, sales, and advertising that game as well as fulfillment.

So I want to offer you a couple of one of the great insights that I had from being in Wake Up Warrior is that marketing continues like just because they bought is an experience once again, of marketing to your new clients, to get them to do what they need to do to actually go through and complete on what they bought.

And if you know, if you're thinking like now I'm just in a fulfillment game, and you're not realizing that you then have to continue your marketing game.

As it begins again, then this, you know that you will hopefully not have the falling away of enthusiasm that may strike you.

Secondly, if you can work out how to fulfill well, and get out of the small details like if you're a big picture thinker, and you get into all the strategy and you like, yeah, we're going to do this and you're leading the show.

The small details may not be your strength.

But you've got to work out how are you going to get those done? Is it going to be you because that might require you to be a very different version of yourself in like you're out of your comfort zone, you're actually doing work that you're not that suited for?

And I invite you to think about the actual dollar value of that work.

Like it could be just $20 An hour work $10 An hour work.

Could a virtual assistant do this work? Could a team member do this work but you're not going to go and do it because you don't know how to operate your team?

You don't know how to run your people in managing them at best or doing the work that they should be doing.

And this is costing you This is costing you the ability to go back out and market consistently to have a consistent income coming in.

That sounds familiar, then perhaps you might want to think about how you're going to get your processes on point.

Remember that managing people sucks managing processes works.

If you need help with this, head over to www.systemio.dev, pop any name, any email, go to training there.

Thanks so much for tuning in.

I hope this conversation was valuable for you.

I'm sure if you are a key marketer, if you love marketing, then you will know all about the post-launch blues and hopefully, you can get some insight into what to do about that head over to www.systemio.dev

Look forward to seeing you tomorrow as we continue this exploration into these challenges of business.

See you then.