No entrepreneur can succeed without these four marketing systems!

No entrepreneur can succeed without these four marketing systems.

Tom Rolley thought systemio.dev, just having a little walk down the laneway, it's finally stopped raining here, which is a major and significant event in the Northern Rivers, it has been raining for a while we are now just beginning to recover from the floods.

But I wanted to bring to your attention, these four marketing systems and in my judgment, you will struggle to succeed as an entrepreneur without having these dialled in.

Now there are going to be more marketing systems available to you things like quarterly calendar, or perhaps even early on, you might run a Mom Test the Mom Test, have you guys pronounced that there's a book called the Mom Test.

And it basically runs through the systems for how to check whether your entrepreneurial idea is going to work.

But irrespective of those ones that ain't going to help you.

Without these for my daughter's Russian past there, it's a pretty awesome little laneway.

Let's have a look at number one.

Number one, your avatar, your Who who are you serving? Why does your business exist, exists to help this particular person and it's a specific person, it's not a general person or a class of people, it is a specific person with a specific problem.

And you've got to know exactly who that is.

And so you're going to need a system to work out who your business serves.

If you don't, then you are likely to be marketing to anyone who will buy and this is the problem.

This leaves your ads not representing an emotional connection to that person.

Because you don't know who that person actually is.

The second systems now look, second and third systems are going to have a little controversy about them is some people will say you should do the second one.

And then you should do the third one.

Some people will say you do the third one.

And then the second one, in my opinion, doesn't really matter.

You must do both of them.

Because without either of these next two systems, you're going to struggle.

Let's have a look at the next one.

The next one is what is their problem? So notice that if you don't know who your businesses for, you are going to struggle? Yes, darling.

Are we going to end? Yeah, we'll go to the end.

Yeah, go to the end of the laneway.

It's a nice little walk.

If you don't know who your business serves, then you're going to really struggle to know what problem that person has got.

And without that problem, you're not going to know what the journey that person needs to go on to get the results that they want.

They have a problem, right? Now, they want that problem solved.

And when they have that sort, problem solved, they're going to end up with some results.

And you need to be able to define that problem for them.

You need to define what that solution looks like, what results from they'll get when they have those solutions, and some kind of framework, some kind of bridge that gets them from their problem across to this solution.

So that's your second one.

The problem of what problem does your avatar have? Yes, darling.

To the hill to the hill.

Number three.

Number three, what offer are you going to make? How are you going to solve your avatars problem? And that's what I like doing the avatar first and then the problem.

And then the hell? Because I know who I'm serving, I know what problems they've got.

I know what dream results they want.

And now I can go into work out what that offer is like, what's your offer? What does that look like? Well, how are you going to solve their problems? Because most likely, they don't just have one problem, they might have one big problem.

But there's a whole bunch of smaller problems that are related to that.

And if your offer can solve all of those, and you're the only person who's actually come out and say, well, this problem, this problem, this problem, this problem, this problem, this problem, and you've got an offer that solves all of those, this is a highly attractive offer for your ideal customer, the last tool, buddy, last year, let's keep going.

So that's the third system.

How do you create great offers? How do you create offers that attract your ideal customers?

And once again, you can see that you need both your avatar and your need for their problems in order to be able to create the solutions and the products that meet those solutions that provide those solutions.

So that's our three systems for marketing? Could there be one more? Could there be one more? Well, I want to open your mind up to the idea that your advertising, your sales and your fulfilment are going to need one more piece.

And that piece is your stories.

It's going to be your stories of how you found the solutions, your stories about how you got started, the stories of your breakthroughs, and also their stories.

And what I mean there, I mean, your avatar stories, hey, what stories are they telling themselves in their head right now? How did they end up with these problems? You see, some people are leaving problems that don't exist for many others because they just haven't been good enough to get those problems.

So perhaps your avatar is at a higher level.

And their problems are more difficult, more confronting, and don't really even make sense to someone that stuck three layers down three problems before.

But perhaps you are actually serving that, that customer, three layers down.

And their problems need to be solved in order to open up the next layer of problems that they're going to face.

So you need to know all of these, who you're serving, what problems they've got, how your offer solves them and the stories, the stories that you can tell to relate to your avatar's current position, explain to them where they could be in the future, and to guide them as they buy each of those experiences.

So that's all I got for you today.

Hope you've had an awesome day today and look forward to seeing the next episodes we continue this journey into the power systems to create results.

See you then.