McDonalds drive thru... Wtf?

May 12, 2021
 

Alright, thanks for joining me on today's episode had an interesting experience yesterday.

So as we were driving back from Brisbane, my daughter decided that it was time for McDonald's chips.

Now we're about an hour away from Byron.

And I was like hanging out for Guzman and Gomez Gomez and Guzman, whatever their name is.

Ironically, they're the same company.

I believe McDonald's Australia owns the Mexican chain, Guzman and Gomez.

But the interesting thing is Byron Bay has very strict rules and can't have McDonald's but they've got in their Mexican chain.

Anyway, the chips are really good.

They're, I think they're good.

I'm not such a great fan of McDonald's.

But my daughter, she's like, kind of annoying.

She was like Daddy, Daddy, Daddy, we need chips we need on my fine, whatever.

I was tired.

I didn't have the capacity to fight back.

I didn't have the capacity to say no.

So go to McDonald's at a cinder petrol station, Tinder a gas station, it's on the way to the up to the goalpost.

It's like kind of a big area with farms around, it's really just a petrol station and not much else.

So we go in, and what I want to try and describe is that as we drive-in, we drive along, and then it says turning here to the drive-in and we make our order.

And then we collect our food, and then the drive out, come straight into where you drive in.

And at that moment, there's a car that was gone pretty quick, coming along that way.

And I like jam on the brakes on my wife turn on the brakes come in, but it was driving anyway, like, Whoa, that was close.

And what struck me was how interesting that should be designed like this.

Like basically, you've got people thinking about food, thinking about McDonald's thinking about what they're going to order, whether they're going to get the Big Mac, or the quarter pounder, or the coke and the fries, whatever.

They're all thinking about their food.

They're not thinking about driving, and then you've got these guys coming out, who has just picked up now, I don't know how it is in your car, if you picked up takeaway, or to go in my car, all hell breaks loose like this kids fighting, I want chips, I want this, I want that like there's a whole lot of chaos going on at that point of pickup.

So in someone's genius moment, they've decided that lets at that point, but these two vehicles, one of it's thinking about ordering, one of them's just picked up, and we're going to run them straight into each other.

I'm like, Man, I wonder how many crashes have occurred at this site? Because it seems to me that it's a pretty high-risk design.

And I think about other designs, where I've been through and they don't run, the people coming into the people coming out.

It's like, well, who came up with that? The most curious thing to me, I mean, these petrol stations, they're about $10 million each, you know, how do I know my brother in law designs them and what how much this thing, guys like 10 mils, you know, roughly $10 million.

This is not a small project.

This is not a small remodel renovation of a two-bedroom house.

This is a large gas station that's getting put together.

There is also no requirement for this truckload of space, they got eight kits.

And yet somehow they have designed it for a high-risk crash environment.

And what I thought about it's like, wow, did they just get super lazy? There was like, we'll just make it like that.

Did they put any effort into thinking about the mindset of the people as they come into this? Like, literally, it is ideal to have crashes that next time I go there, I'm going to ask somebody, how do you guys ever have crashes here? And they're like, Yeah, we have more time or funny about that.

Because the way that it's designed is causing that function.

The way that it is structured is causing that outcome.

And what I want you to think about is, where is this playing out in your business, like where it's the way that you structure things in your business, causing confusion, causing errors causing ineffectiveness, causing inefficiency, because you haven't taken the time to even think about how you have structured things.

Let me give you a direct example of this.

So as I started to get into this stuff, I was like, hang on, I have both Dropbox, and Drive, Dropbox and drive.

Now, this may not be such an unusual experience for people.

Why? Well, Dropbox gives you a lot more space for the money drive.

That's where we run an email.

And I know that drive is us like, Ah, man, I want to use the drive for just because it's got Google Docs, but I'm going to store all my big videos Do files over in Dropbox.

But this caused confusion.

And I had to come to the realization that this structure itself was never going to work, it was never going to be efficient, actually looked at like kind of cloud joining services, where you can have like one giant drive and you can chuck in One Drive and you can chuck in Dropbox and trucking box and put it all together, it kind of ends up in one folder, it just didn't work.

As I, I got to choose one.

And as I chose one, it was a lot of work to pivot across and drag all across, I used a service called multcloud.

And it basically over about three days move like two terabytes of files across from Dropbox into dry.

But suddenly, I had all my files in one place.

And my structure started to make sense.

It was like, I'm not looking and wondering whether there is a file over in Dropbox that is referenced.

I knew that if it did not show up in search in Google Drive, then it didn't exist.

And suddenly I was like, Okay, well, this is making a massive difference.

Yes, Dropbox is syncing to desktop is way better.

I don't even trust Google Drives like desktop syncing, I don't use it, I do everything up and down to the cloud.

So I drag the files that I want into the folder because I don't trust it, I used it a while back and it started deleting files.

I was like, Whoa, this is not safe.

Dropbox doesn't seem to have any of those problems.

But now everything is in one place, it doesn't really matter whether it's Dropbox, or drive a box or OneDrive or whatever, it doesn't matter.

What matters is that it's in one place.

Because that design means that it's easy to find what I'm looking for easy to find client files, easy to find processes.

It's all in one space.

So what I want you to consider is where are you seeing inefficiencies and errors in your business? And for you to look at how you have structured things to cause that, just like our McDonald's example, because the incoming traffic is crossing directly into the outgoing traffic, and both of them are distracted, that this is a very poor design.

And most likely over the coming years.

They like oh, wow, look, they changed it.

Why? Because the Kevin crashes and like, oh, wow, that wasn't such a good design.

How about we bring the incoming guys around and then loop them out.

Like virtually every other design.

This is the crazy thing to me this stuff is is already done.

This design has been sold 15 times before by architects or whoever does the design of this thing.

They know what works.

And yet somehow this happened.

I don't know how it happened.

Maybe they got fired.

Maybe they don't even know that it was a problem.

But you now know, if you're getting problems in your business, look at the structure.

And yes, it might be a lot of work to pivot out of Dropbox and drive to just go to drive.

But let me tell you on the other side of that is an experience that makes it worth it that the efficiencies that come from sorting the structural stuff out make a huge difference in the long term, short term work long term benefits.

This is the conversation of systems and processes if you want to join that head over to www.systemio.dev, pop in your name and email there go grab a training around this stuff.

Thanks so much for joining in today's episode.

Look forward to seeing you tomorrow as we continue this journey into business effectiveness and efficiency and getting our structures, right see you then.

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