If you have these written down, your sales are about to go up... The five critical success factors.
Feb 25, 2022
I never really understood marketing much.
I heard people talking about avatars and irresistible offers and problems people had.
But so what?
I saw little relationship to what I really wanted… how to turn ads into cash.
So I would skip over those sections and just head to the “important” bits of the training - how to run a webinar.
How to run a product launch.
How to make a Facebook ad and set it up.
It was not until I understood systems - primarily systems for selling and advertising that I finally understood why “marketing” is the MOST IMPORTANT factor for selling success.
As I built out the systems for the ads and the sales funnels from templates acquired over the years… the requirement for the same [VARIABLES] become starkly apparent.
And I discovered that the work of “Marketing” is to clearly define those variables.
Without doing this - filling in the copy took forever and was VERY prone to becoming inconsistent startlingly fast.
The email no longer matched the video playing on the video. 😧
The ad no longer matched the optin. 😧
The retargeting ad no longer matched the sales page. 😧
It was all a recipe to waste lots of ad dollars fast.
In the end, I made one document of ALL the variables required for marketing and then the 5 systems to produce them.
These are the “Systems of Marketing”...
- The System to Create your Avatar
- The System to Define their Problem
- The System to Create your Offer to help them
- The System to Define your Stories
- The System to Document your Case Studies
Out of this comes every variable required to “Find and Replace” and create the copy for every email, text ad, video ad, retargeting ad, webpage, video, webinar, and checkout page.
Granted, you still have to proofread to check - but done this way - the outcome is a highly consistent ad and sales experience for your ideal customer.
If you would like to experience this for your next product launch or webinar sales campaign, I am doing a “beta” case study program.
As usual, there’s only a limited number of heavily discounted spots - in exchange for being a case study using the method.
Just email us at [email protected] and I’ll send you further details asap.
To your systematic success,
Tom
