Do you take the time to do this, so you can save hours?
Last week we covered the idea that marketing is not a direct part of your customer's journey…
The simplified version of business is:
- find potential customers
- make sales to some of those
- fulfill your promises to those that bought.
These are also commonly known as - Advertising, Sales, and Fulfilment.
Notice there is NO MARKETING in these!!
YET “Marketing” is CRITICAL…
Ignore it at your peril.
Without it - you will attract the wrong people, people will not buy and those that do will be unhappy.
None of which is great for your business success!
But if you have “Marketing” you get the opposite…
- higher click-throughs on your ads
- high conversions on your sales processes
- and happy customers
So if “marketing” is so important, then what exactly is it?
Marketing comes down to THREE essential questions...
- Who is your customer?
- What is their problem?
- What is your offer to solve their problem and provide them with their desired solution?
Get these dialed in and you now have the blueprints to apply to the other parts of your business…
Advertising : [Who] + [Problem]
Sales : [Who] + [Problem] + [Solution] + [Offer]
Fulfilment : [Who] + [Solution]
Without the “marketing” on point… you will end up with a haphazard, mishmash of an experience for your customer.
With the “marketing” on point… you have a consistent, congruent, “smooth” experience for your customer.
Question for you now:
Do you and your teams have Marketing Blueprints on hand to deploy into your current ads, sales, and fulfillment?
Filling in the [BLANKS] in your templates becomes infinitely easier when you do.
If you do not… Start now with 3 blank pages for [Who], [Problem/Solution], and [Offer] and fill them in.
Just like when you build a house, you start with blueprints - start your next ad and sales campaigns with marketing blueprints to increase revenue and profits.
