So I’m on a lot of marketing lists, you most likely are too.
But I was a little shocked when I got this email from Frank Kern this morning…
This is an example of the same issue we have been touching on over the last couple of weeks.
That if you have inconsistent messaging from ad to optin to sales page then…
You will get poor sales numbers.
People who put their hands up to respond to the initial advertising are thrown off by the sudden change in messaging.
Sure there might be some who have both problems…
But generally, their mind is going to dismiss the next stage of assessing whether the offer is the right one for them - Because the messaging changed halfway through the sales experience.
Think of it like having half a house built in Hampton’s style and then suddenly building the rest as a California bungalow.
It will be an odd-looking house…
Same with the sales experience that Frank created.
And know that it is EASY to do this…
A new better idea pops in and a small change here and a small change there - it doesn’t seem like it will do much… But it does.
Just like what happened to Frank.
The solution?
Have great blueprints that underpin your entire ad - sales - fulfillment experience.
One set of blueprints to guide all three of these business areas.
Do that?
You will have a consistent marketing experience from start to finish - and happy prospects that become happy customers.
