Knowing the full picture will help you.
Think about the last funnel you built.
How did it go?
Did you get it done on time with everything you needed?
Or did you run into one or more problems on the journey…
- Forgotten pages you needed?
- Forgotten components (tags, forms, integrations)?
- Mixed messages through the pages (unfortunately so easy to do…)?
For years I have had similar problems.
I felt like the most critical thing was to start building - almost like if I did not get going, then the whole project would fall over.
So I madly jumped in and started building pages with little thought to the overall objectives or purpose.
I found that it was a recipe for the slow production, delays, endless troubleshooting, and frustration.
Here’s what I started doing instead:
Think about the entire sequence of events and plan them systematically.
Sure, it took longer before I started building the actual pages - building plans takes time as well - but the actual execution was swift, effective, and clean.
I did not even need to do it myself as my team could execute the plans instead of me.
And they could get them deployed without coming back every 10 minutes to ask me what to do.
The other big advantage?
It gave me the ability to review the entirety of the funnel for consistency and messaging BEFORE deploying.
Just as it is a LOT easier to make changes on plans when building a house instead of making them in real life… it is the same with funnel building.
So before you build your next funnel - consider making clean plans FIRST.
Here’s a brief outline of what you should consider planning for…
- Marketing - who is your customer, what is their problem, and how will you serve them?
- Sales - Pages, Emails, retargeting ads, phone calls
- Advertising - text+image ads, video ads, and on which platforms
- Fulfillment - product production and customer experience
Get these four on point, and you will have clean plans for fast execution.
If you want to know more, head over to www.systemio.dev
