Episode 32: "What is Marketing?" How you answer this question makes a huge difference in your results!
- Join Dr. Tom Rolley in this powerful episode, answering a critical question - "What is Marketing?"
- Tom describes the challenge of not knowing the answer to this question and the multiple difficulties it creates if we do not know the answer.
- Tom looks at how marketing impacts advertising, selling, and product and service delivery and how not being clear on "what marketing is" slows down the creation of these required business parts.
- Tom also looks at the bigger problem of not being clear on what marketing is. If the customer avatar, their problems, desired results, and offer are not clear, Tom looks at why you will get false data when trying to determine if a campaign worked.
- Tune in, as this lightbulb podcast may dramatically shift how you approach your next marketing campaign and prevent the problems that frequently occur when the answer to the question "What is Marketing?" is poorly understood.
